International marketing Essay Example | Topics and Well Written Essays - 3000 words - 3

International marketing - Essay Example Macy’s financial statements reveal that its sales in the United States have gone down in the last 5 years. Macy’s can use this opportunity to expand into a new country’s market. Secondly, over the past few years western media has played a significant role in influencing the culture and trends in the region. The demand for western goods has increased and consumers are looking more and more branded products. Customers now present a market which is willing to spend more on high quality goods. The number of department stores in Pakistan is very limited and competition is local. A department store will be welcomed by the consumers. This will give Macy’s a chance to ground itself before new competition enters the market. Macy’s is very well established in its home country and can explore opportunities in the foreign market. The management over 800 stores across the nation has significant expertise in marketing medium to high range products in a new country. Lastly, despite some challenging environmental factors, barriers to entry in Pakistan are low. Expanding into a newer region may also open doors to further expand within the country as well as the region of South Asia. Before a new market can be entered it is important for Macy’s to develop an international marketing plan to study the market and situation in the host country and determine the most suitable actions to take. International marketing plan provides market entry and targeting strategies and prospers the actions that are necessary for a business to get its product or service into the target market. Economic situation in the country is similar to that in the rest of the world, under the effects of the current recession. Over the last ten years, the employment rate increased giving rise to purchasing power. On a socio-cultural level the country has greatly fallen under western influence due to the proliferation of

Scarlet Letter, Chillingworth A Man Of Evil :: essays research papers

Chillingworth: a Man of Evil   Ã‚  Ã‚  Ã‚  Ã‚  In the novel the Scarlet Letter, Hawthorne’s character Roger Chillingworth is supposed to represent the evil in the story. Hawthorne shows Chillingworth to be evil by several means. The physical description of Chillingworth shows him as an evil character. Statements are also made by Hawthorne referring to the inner content of Chillingworth that would lead the reader to feelings of his evilness. Another good way Hawthorne expresses that Chillingworth is evil is his name. There are many methods Hawthorne uses to demonstrate the evil qualities of Chillingworth.   Ã‚  Ã‚  Ã‚  Ã‚  When Chillingworth first enters the novel he is seen in a crowd. Hester notices him because he stands out. Chillingworth is dressed all in black. Black is a color often used to represent evil, other famous characters that demonstrate this are Captain Ahab and Darth Vader. Chillingworth is also said to have a hump on the left side of his back. The left or â€Å"sinister† side is used to represent evil. Chillingworth is also gnarled and ugly. Hawthorne writes characters to appear on the outside the way he wants the reader to see them on the inside. Chillingworth appears to be an ugly person on the outside therefore he must be one on the inside. Chillingworth is shown as a dark, evil, ugly character.   Ã‚  Ã‚  Ã‚  Ã‚  The first thin one usually notices about the man in question is his eyes. These eyes have the power to read deep into a human soul. He can see whatever hangs heavy on the heart of the person and bring it to light; for example Chillingworth could use this to bring out a person’s sins. Hawthorne sees this act to be the greatest sin of all, making Chillingworth evil.   Ã‚  Ã‚  Ã‚  Ã‚  Chillingworth is a name that has a strong connotation of evil. The word chill has meanings similar to that of the word cold. Having the suffix worth makes his name mean of cold value. Cold is usually associated with evil. This can be seen in expressions like cold hearted. Chillingworth is a human being of cold value therefore he is a man of evil.

Consumer Behavior Essay

Today’s customer is habituated with the sales promotion activities. So without such activities it has become difficult for companies to achieve their target. The term sales promotion refers to many kind of selling incentives and techniques intended to product immediate and short term sales effect typical sales promotion include samples in pack premiums values pack refund and rebates sale promotion can be apply to across to broad range i.e from chewing gum to household and car The other defining characteristics of sale promotion are its short term or immediate. For the present paper the researchers considers the household consumer for their primary survey as the products that they have taken into consider come under the FMCG. Major players of FMCG industry were: Top 20 FMCG Companies in India 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlà © India 4. GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13. Godfrey Phillips 14. Henkel Spic 15. Johnson & Johnson 16. Modi Revlon 17. Wipro 18. Nirma Ltd 19. Amul India 20. Godrej Consumer Products Ltd Literature Review The Indian FMCG industry is crowded with numerous national regional and local players. To win the consumer heart and retain the market share the competition amongst the various players. The major companies ruling the Indian market in the category of FMCG items is HUL Amul, Nirma and many more Every day the Indian consumer who watch television and listen to the radio are thrown in front of a huge clutters of TV ads and commercials by these firm with the same intention and common purpose of convincing the customer that products is the best since India is a country where profiles of the also vary significantly with age demography income level etc in order to cater to need And demand of the different customer India many sales promotion schemes are highly successful as the market is the price sensitive as well as highly competitive even difference in few paisa can provoke the customer to switch to different brand the concept of brand loyalty an brand attachment takes a back seat in this s ituation. When the consumer feel that there are getting something extra, but at the same cost, they do not mind switching from one brand to other. However even today there exist a class of customer who still consider quality and brand as the deciding factor but their number is comparatively less majority of consumer in India, till date consider price to be the most important and deciding factors in the purchase of FMCG goods Kumar And Das (2009) in their article â€Å"Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å"opined that today’s customer can greatly influence the manufacturer of the marketer regarding the size, quality, control of the product, price, post sales service, etc†¦. in the present study the author attempted to find out the impact of sales promotion on consumer buying behavior. Research Gap The study highlights consumer behavior and purchase decisions made during various sale promotion schemes after viewing advertisement and analyzes the effect of various marketing tactics used by different companies. It also investigates area like consistency of sale promotion schemes and availability of schemes along with the products to analyze their impact on the minds of the consumer. The study would prove to be helpful for the company in deciding schemes that attract consumer, their buying patterns, time period of the schemes availability by sale promotion, advertisement and other activity. Research Objectives The objective of the study are: 1) To analyze effect of sale promotion and advertisement on the consumer buying behavior and purchase decision of FMCG product. 2) To analyze relationship between sale promotion and consumer buying behavior. 3) Consumer behavior when they FMCG product. Research Model Hypothesis H0 :- Sale promotion of FMCG Product is not effect on Consumer Buying Behavior. H1 :- Sale promotion of FMCG Product effect on Consumer Buying Behavior. Research Design A research design specifies that method and procedures for conducting a particular study. The researcher should specify the approach be intends to use with respect to the proposed study, broadly research can be grouped in to three categories. 1. Exploratory Research Design 2. Descriptive Research Design 3. Casual Research Design 1.Exploratory Research Design An exploratory research design focuses on the discovery of ideas and is generally based on secondary data. 2. Descriptive Research Design A descriptive study is undertaken when the researcher want to know the characteristics of certain group such as age, sex, income, education level etc. 3. Casual Study A casual researcher is under taken when the researcher is interested knowing a cause and effect relationship between two or more variables. As pre my objective to know effect of Sale promotion on consumer buying behavior there are necessary to know their characteristics so that we make research to select Descriptive Research Design. Source of Data (1) Primary Data:- The primary data are those data which are collected afresh and for the first time, and thus happened to be original. For this research the primary data are collected. (2) Secondary Data:- The secondary data are those data which have already been collected by someone else and which have already passed through statistical process. Here we consider primary data fop research Research Instrument Research instruments is the tool by which the researcher can do research on specific problems or objective. The most popular research instruments for collections data is â€Å"Questionnaire† for a particular investigation. It is simple for a moiled set of questions presented to respondents for their answers. Due to this flexibility, it is most common instrument used to collect the primary data. During the pre-testing of questionnaire, we seen the reaction of respondents and suggestions required to make change in research instrument. Research instrument is the means by which we can observe the market station. In over project topic is Effect on Sale promotion on consumer buying behavior. So information of consumer buying behavior is taken by preparing the hard print of questioner for the collection primary data. Sampling Plan Sampling frame Sampling size It refers to the question â€Å"How many people should be surveyed?† Sampling Unit It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to Purchase FMCG Product. Here we take sample unit as an Individual. Sampling Method Method for choosing the representative respondents call for in this stage, i.e., how should the respondents is chosen? The sampling procedure indicates how the sample units are to be selected. We can used Simple Random Sampling Method for survey. Reference Source 1) http://www.businessnewsthisweek.com/2009/11/top-20-fast-moving-consumer-goods-fmcg.html 2) Kumar Vishal And Das Gopal (2009)† Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å" journal of management vol.3 no.1 pp11-24 3) Indian journal of marketing nov. 2012 vol 4 pp30-3

The Picture Of Dorian Gray And Atlas Shrugged By Ayn Rand

It is a very well known trope of literature to pin characters against society or social expectations. Nearly every piece of literature has some character who is displeased with how â€Å"everybody else† does something, it does not make any difference what the thing is. Following this near necessary pattern, The Picture of Dorian Gray by Oscar Wilde and Atlas Shrugged by Ayn Rand have vital characters who act differently than society hopes and expects. In The Picture of Dorian Gray, Dorian Gray and Lord Henry Wotton are the main characters who represent the struggle of the individual versus society, each in their own way. Lord Henry’s philosophy is very self-centered, with his own pleasures being central to all aspects of his life. This belief system rubs off on Dorian early in the novel and as it progresses, Dorian seems to care less and less about how society perceives him. He hides his true self away from society and throws common practice, even laws, out the window. Dorian becomes a being who lives only to please himself through whatever means. Atlas Shrugged has some self-centered characters of its own, stemming from Ayn Rand’s philosophy of objectivism and her belief that self-preservation and self-interest are the truest goals in life. Dagny Taggart and Hank Rearden represent this belief Rand holds so dear. On the other hand, Jim Taggart is shown as weak and nearly pathetic due to his need to please everyone and fear of blame. He conforms to society so as to avoid conflict