Thursday, January 23, 2020

Scarlet Letter, Chillingworth A Man Of Evil :: essays research papers

Chillingworth: a Man of Evil   Ã‚  Ã‚  Ã‚  Ã‚  In the novel the Scarlet Letter, Hawthorne’s character Roger Chillingworth is supposed to represent the evil in the story. Hawthorne shows Chillingworth to be evil by several means. The physical description of Chillingworth shows him as an evil character. Statements are also made by Hawthorne referring to the inner content of Chillingworth that would lead the reader to feelings of his evilness. Another good way Hawthorne expresses that Chillingworth is evil is his name. There are many methods Hawthorne uses to demonstrate the evil qualities of Chillingworth.   Ã‚  Ã‚  Ã‚  Ã‚  When Chillingworth first enters the novel he is seen in a crowd. Hester notices him because he stands out. Chillingworth is dressed all in black. Black is a color often used to represent evil, other famous characters that demonstrate this are Captain Ahab and Darth Vader. Chillingworth is also said to have a hump on the left side of his back. The left or â€Å"sinister† side is used to represent evil. Chillingworth is also gnarled and ugly. Hawthorne writes characters to appear on the outside the way he wants the reader to see them on the inside. Chillingworth appears to be an ugly person on the outside therefore he must be one on the inside. Chillingworth is shown as a dark, evil, ugly character.   Ã‚  Ã‚  Ã‚  Ã‚  The first thin one usually notices about the man in question is his eyes. These eyes have the power to read deep into a human soul. He can see whatever hangs heavy on the heart of the person and bring it to light; for example Chillingworth could use this to bring out a person’s sins. Hawthorne sees this act to be the greatest sin of all, making Chillingworth evil.   Ã‚  Ã‚  Ã‚  Ã‚  Chillingworth is a name that has a strong connotation of evil. The word chill has meanings similar to that of the word cold. Having the suffix worth makes his name mean of cold value. Cold is usually associated with evil. This can be seen in expressions like cold hearted. Chillingworth is a human being of cold value therefore he is a man of evil.

Wednesday, January 15, 2020

Consumer Behavior Essay

Today’s customer is habituated with the sales promotion activities. So without such activities it has become difficult for companies to achieve their target. The term sales promotion refers to many kind of selling incentives and techniques intended to product immediate and short term sales effect typical sales promotion include samples in pack premiums values pack refund and rebates sale promotion can be apply to across to broad range i.e from chewing gum to household and car The other defining characteristics of sale promotion are its short term or immediate. For the present paper the researchers considers the household consumer for their primary survey as the products that they have taken into consider come under the FMCG. Major players of FMCG industry were: Top 20 FMCG Companies in India 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlà © India 4. GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13. Godfrey Phillips 14. Henkel Spic 15. Johnson & Johnson 16. Modi Revlon 17. Wipro 18. Nirma Ltd 19. Amul India 20. Godrej Consumer Products Ltd Literature Review The Indian FMCG industry is crowded with numerous national regional and local players. To win the consumer heart and retain the market share the competition amongst the various players. The major companies ruling the Indian market in the category of FMCG items is HUL Amul, Nirma and many more Every day the Indian consumer who watch television and listen to the radio are thrown in front of a huge clutters of TV ads and commercials by these firm with the same intention and common purpose of convincing the customer that products is the best since India is a country where profiles of the also vary significantly with age demography income level etc in order to cater to need And demand of the different customer India many sales promotion schemes are highly successful as the market is the price sensitive as well as highly competitive even difference in few paisa can provoke the customer to switch to different brand the concept of brand loyalty an brand attachment takes a back seat in this s ituation. When the consumer feel that there are getting something extra, but at the same cost, they do not mind switching from one brand to other. However even today there exist a class of customer who still consider quality and brand as the deciding factor but their number is comparatively less majority of consumer in India, till date consider price to be the most important and deciding factors in the purchase of FMCG goods Kumar And Das (2009) in their article â€Å"Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å"opined that today’s customer can greatly influence the manufacturer of the marketer regarding the size, quality, control of the product, price, post sales service, etc†¦. in the present study the author attempted to find out the impact of sales promotion on consumer buying behavior. Research Gap The study highlights consumer behavior and purchase decisions made during various sale promotion schemes after viewing advertisement and analyzes the effect of various marketing tactics used by different companies. It also investigates area like consistency of sale promotion schemes and availability of schemes along with the products to analyze their impact on the minds of the consumer. The study would prove to be helpful for the company in deciding schemes that attract consumer, their buying patterns, time period of the schemes availability by sale promotion, advertisement and other activity. Research Objectives The objective of the study are: 1) To analyze effect of sale promotion and advertisement on the consumer buying behavior and purchase decision of FMCG product. 2) To analyze relationship between sale promotion and consumer buying behavior. 3) Consumer behavior when they FMCG product. Research Model Hypothesis H0 :- Sale promotion of FMCG Product is not effect on Consumer Buying Behavior. H1 :- Sale promotion of FMCG Product effect on Consumer Buying Behavior. Research Design A research design specifies that method and procedures for conducting a particular study. The researcher should specify the approach be intends to use with respect to the proposed study, broadly research can be grouped in to three categories. 1. Exploratory Research Design 2. Descriptive Research Design 3. Casual Research Design 1.Exploratory Research Design An exploratory research design focuses on the discovery of ideas and is generally based on secondary data. 2. Descriptive Research Design A descriptive study is undertaken when the researcher want to know the characteristics of certain group such as age, sex, income, education level etc. 3. Casual Study A casual researcher is under taken when the researcher is interested knowing a cause and effect relationship between two or more variables. As pre my objective to know effect of Sale promotion on consumer buying behavior there are necessary to know their characteristics so that we make research to select Descriptive Research Design. Source of Data (1) Primary Data:- The primary data are those data which are collected afresh and for the first time, and thus happened to be original. For this research the primary data are collected. (2) Secondary Data:- The secondary data are those data which have already been collected by someone else and which have already passed through statistical process. Here we consider primary data fop research Research Instrument Research instruments is the tool by which the researcher can do research on specific problems or objective. The most popular research instruments for collections data is â€Å"Questionnaire† for a particular investigation. It is simple for a moiled set of questions presented to respondents for their answers. Due to this flexibility, it is most common instrument used to collect the primary data. During the pre-testing of questionnaire, we seen the reaction of respondents and suggestions required to make change in research instrument. Research instrument is the means by which we can observe the market station. In over project topic is Effect on Sale promotion on consumer buying behavior. So information of consumer buying behavior is taken by preparing the hard print of questioner for the collection primary data. Sampling Plan Sampling frame Sampling size It refers to the question â€Å"How many people should be surveyed?† Sampling Unit It means â€Å"Who is to be surveyed†. Here target population is decided and it is who are interested to Purchase FMCG Product. Here we take sample unit as an Individual. Sampling Method Method for choosing the representative respondents call for in this stage, i.e., how should the respondents is chosen? The sampling procedure indicates how the sample units are to be selected. We can used Simple Random Sampling Method for survey. Reference Source 1) http://www.businessnewsthisweek.com/2009/11/top-20-fast-moving-consumer-goods-fmcg.html 2) Kumar Vishal And Das Gopal (2009)† Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å" journal of management vol.3 no.1 pp11-24 3) Indian journal of marketing nov. 2012 vol 4 pp30-3

Tuesday, January 7, 2020

The Picture Of Dorian Gray And Atlas Shrugged By Ayn Rand

It is a very well known trope of literature to pin characters against society or social expectations. Nearly every piece of literature has some character who is displeased with how â€Å"everybody else† does something, it does not make any difference what the thing is. Following this near necessary pattern, The Picture of Dorian Gray by Oscar Wilde and Atlas Shrugged by Ayn Rand have vital characters who act differently than society hopes and expects. In The Picture of Dorian Gray, Dorian Gray and Lord Henry Wotton are the main characters who represent the struggle of the individual versus society, each in their own way. Lord Henry’s philosophy is very self-centered, with his own pleasures being central to all aspects of his life. This belief system rubs off on Dorian early in the novel and as it progresses, Dorian seems to care less and less about how society perceives him. He hides his true self away from society and throws common practice, even laws, out the window. Dorian becomes a being who lives only to please himself through whatever means. Atlas Shrugged has some self-centered characters of its own, stemming from Ayn Rand’s philosophy of objectivism and her belief that self-preservation and self-interest are the truest goals in life. Dagny Taggart and Hank Rearden represent this belief Rand holds so dear. On the other hand, Jim Taggart is shown as weak and nearly pathetic due to his need to please everyone and fear of blame. He conforms to society so as to avoid conflict

Monday, December 30, 2019

Human Trafficking The Largest Forms Of Hidden Organized...

Human trafficking Human trafficking is on the up rise; therefore, we have an increasing opportunity for greater interventions within our community. Human Trafficking is one of the biggest forms of hidden organized crime in the world. It is a world we hardly ever hear about. Human trafficking is the fastest increasing criminal industry in today’s world, coming second only to illegal drug-trade. Collin states in the article, â€Å"Sex Trafficking on the North Shore,† that sex trafficking does not only happen in other countries and it affects the North Shore here in Duluth, Minnesota every day. Native American women are one population that are deeply affected by human trafficking. One study found that nearly 350 Native American women and girls were victims to sex trafficking over the past 4 years. The author states, that the statistics only include the survivors that have spoken out. Another study found that one and three Native American women will be raped in their lifetime. (Study Mode. â€Å"Human Trafficking.†) One woman in â€Å"Sex Trafficking on the North Shore article,† who wishes not to be identified, stated that she met her pimp at age 17 when she was a college student. She was forced into prostitution as well as recruiting other women and girls. Social Services from Fond du lac work with dozens of girls that fall victim to traffickers. Traffickers search malls and schools for girls as young as 10 and 12 years old. Part of the problem is families living in poverty. This issueShow MoreRelatedHuman Trafficking : Modern Day Slavery1604 Words   |  7 PagesHuman Trafficking One of the most serious crimes worldwide, human trafficking is the buying, selling, and transportation of people for the use of sexual exploitation, forced labor, or organ removal. â€Å"Human trafficking is modern-day slavery and involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act.† (What is human trafficking Homeland) It happens in the United States and foreign countries. Many people do not see it happening, but in fact it is happeningRead MoreHuman Trafficking : Modern Day Slavery1732 Words   |  7 PagesHaley Gooding Mrs. Gallos English 3 Honors 6 April 2017 Human Trafficking One of the most serious crimes worldwide, human trafficking is the buying, selling, and transportation of people for the use of sexual exploitation, forced labor, or organ removal. â€Å"Human trafficking is modern-day slavery and involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act.† (What is human trafficking Homeland) It happens in the United States and foreign countries. Many peopleRead MoreHuman Sex Trafficking1919 Words   |  8 Pageseach day, every day, over and over again. The markup is immeasurable. This quote from the 2005 Lifetime film Human Trafficking, however chilling and horrifying, is true. Human trafficking is the commercial trade of human beings who are subjected to involuntary acts such as begging, sexual exploitation, or involuntary servitude. Human trafficking is an umbrella term used to describe all forms of modern-day slavery. No longer is this a term from the past, but a horrific reality in our present and, unfortunatelyRead MoreHuman Trafficking And Its Effects On The World3313 Words   |  14 PagesHuman trafficking has been present in the world for many years. Such practices date as far back as the Romans. Trafficking has drastically increased, especially in profit around the world for those who benefit from the sales. Since then, tough practices and evolved technology have grown and aided in the growth of the trafficking trade. Human trafficking is not just meant for selling people for sex or selling them for work as some may believe, both take place. Especially here in the United StatesRead MoreHuman Trafficking in Russia Essay1853 Words   |  8 Pagesa victim of human trafficking. Human trafficking has existed across the globe for thousands of years. From the Ancient Greek and Romans to the medieval times, until today, humans have existed as victims of the cruel act of human trafficking. Among the worst countries that obtain human trafficking, Russia tops the chart. Russi a’s geography, government, enactments, institution, and markets join together to make clear as to why Russia has victims of human trafficking. Human trafficking exist as theRead MoreThe Slavery of the Millennium2256 Words   |  10 Pagesof the past. This is far from true; sex trafficking is prominent all across the world on a massive scale and is the new form of slavery. According to the U.S. Department of State estimates that 560,000 women are trafficked each year across international borders and forced into the sex industry. {{34 Holman,M. 2008; }} Other non-government programs such a UNICEF have these numbers in the millions. {{34 Holman,M. 2008; }} The real numbers of sex trafficking are unknown, but the problem is evident.Read MoreHuman Trafficking and Sexual Exploitation1908 Words   |  8 Pages The United States - An Unsafe Haven Human trafficking is the trade in humans, most commonly for the purpose of sexual slavery or forced labor. The most common form of human trafficking is sexual exploitation which is the slavery of unwilling people for sexual purposes. According to the Federal Bureau Of Investigation (FBI) sexual exploitation is the most common form of modern day slavery. Although it’s a commonly talked about subject, media’s portrayal of the matter has led many people from theRead MoreSlavery And Its Effects On Society Essay1911 Words   |  8 Pagesalmost always sources from the times when man rose up and conquered his shortcomings. Throughout the interweaving of time, human beings have been blinded and then seen light of truth, fighting and speaking out until all were exposed to its freedom and beauty. Now is a time when a light is needed. A shaded and forgotten reality is currently tearing families apart and subjecting human beings to inhuman treatment. Slavery is taught in histo ry classes as a thing of the past. The first movement againstRead MoreDrug Cartel Violence And Mexico1616 Words   |  7 PagesMexico is still one of the largest drug distributions in the world. The drug cartel violences taking place in Mexico have been going on for many years now and nobody has really tried to put a stop to it. Although Mexican drug cartels have existed for several decades, their influences have increased. Mexican drug cartels now dominate the wholesale illegal drug market. Arrests of key cartel leaders have led to increasing drug violence as cartels fight for control of the trafficking routes to take over inRead MoreHuman Trafficking : An Epidemic2920 Words   |  12 PagesPolice Struggle to Stop Human Trafficking Ever since human trafficking has become an epidemic, police have been struggling to stop it. Human trafficking is the recruitment, transportation, transfer, harboring or receipt that profits from enslaving people for sexual servitude and forced labor (35). Traffickers are members of highly sophisticated networks of organized crime. Human trafficking occurs all around the world today leaving no discrimination towards anyone. Not everyone is aware of it

Saturday, December 21, 2019

Transcendentalist Writers The Transcendentalist Movement...

Transcendentalist Influence When the transcendentalist movement began, between 1820 and 1830, it was a retaliation against the modern concepts of religion and society that was prominent in the eastern region of the United States at the time. Writers Ralph Waldo Emerson and Henry David Thoreau are the most well-known among transcendentalist writers, possibly because they served as an inspiration to many other writers. Together these transcendentalist writers, including Walt Whitman, Emily Dickinson, and many others, joined the movement and began to spread the transcendentalist philosophy and moral code. Often times, writers that identified with transcendentalist thinking were involved in social reform, particularly anti-slavery and women’s rights movements. In regard to understanding the defiant writings of Whitman and Dickinson, it is important to understand exactly what they are rebelling from, and their reasons for doing so. While Whitman and Dickinson wrote about differ ent things and had slightly different backgrounds, they have more similarities than differences in their common literary themes of love, life and death, individualism, and nature. Evangelical Christianity was prominent in their society, yet they shared the controversial outlook that spirituality could be found within one’s self and in elements of nature. The similar, yet distinct, backgrounds of Whitman and Dickinson played a key role in their views and practices of transcendentalism. Born in 1819,Show MoreRelatedThe Similarities Of Transcendentalism And American Romanticism1386 Words   |  6 PagesIn the past the United States of America has gone through many a stage. These stages include literary movements and their era. This is what advances writing and what creates interest and appeals to the modern generation. Two of the most prevalent literary eras were Transcendentalism and American Romanticism . Both of these movements occurred in the mid 1800’s. Although t hey occurred during the time period they do have their differences. Contrasts can be seen in their authors’ purpose and in theirRead MoreFrederick Douglas And Henry David Thoreau950 Words   |  4 PagesFrederick Douglass’ has had a lasting impact in the literary field since there work is studied now in most colleges. Although, the writers travelled in the same circle and were both friends of Ralph Waldo Emerson the pair were not friends. In looking at the life and works of the two dynamic literary giants analyzing their common goals, work, and their place in Transcendentalist history will bring more understanding of these authors. The fact that their work is still relevant today is something that HenryRead MoreDifference Between Romanticism And Transendinlalism In American And British Writers1584 Words   |  7 PagesRomanticism. The difference of Transendinlalism was that it was a literary and philosophical movement, associated with Ralph Waldo Emerson and Margaret Fuller, asserting the existence of an ideal spiritual reality that transcends the empirical and scientific and is knowable through intuition. However, the Romantics thought differently because they that, that romanticism was an artistic and intellectual movement originating in Europe in the late 18th century and characterized by a heightened interestRead MoreChristopher McCandless: Rebellious, Suicidal Narcissist1570 Words   |  6 Pages Transcendentalism is a religious, philosophical, literary, and social movement of the nineteenth century. Essentially, this movement was based upon the ideals of the â€Å"sixth sense,† nature, and non-conformity, as well as individualism, intuition, idealism, imagination, and inspiration. A few of the works featured in the transcendental unit include Into the Wild by Jon Krakauer, Song of Myself by Walt Whitman, and Walden by Ralph Waldo Emerson. The primary focus of this essay is to provide an opinionRead MoreThe Dream of the American Renaissance1016 Words   |  4 PagesAmerica prior, and expands upon the growing interest of the common man. The Period had writers of the Transcendentalist belief, who aspired to become larger than life itself; to ascend onto the level of a deity, and to break free from a dangerous world full of adversary. Their Dream of Ascendance, their goal of becoming independent, is the one thought that was fully realized throughout this period. The Tran scendentalists at the time embraced being different, allowing themselves to become distant from theRead MoreDifference Between Romanticism and Transendinlalism in American and British Writers1616 Words   |  7 PagesDifference Between Romanticism and Transendinlalism in American and British Writers The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do withRead MoreTranscendentalism And Its Impact On Society1491 Words   |  6 Pagesidentified ideology. The transcendentalists basically had this triangle where the basics of their beliefs were outlined, starting off with God at the top, the man in the left corner, and finally nature in the right corner, these could very well be the cornerstones of the transcendental belief system that they have in place. There were many areas that fell within in this triangle, but those are to be discussed later into this evaluation, but the transcendentalist was part of a movement during the 1820 ’sRead MoreThe Ideas Of Transcendentalism By Emerson And Thoreau1264 Words   |  6 Pagesexplained, and the importance of stable morals was expounded. Transcendentalists, mainly led by Emerson and Thoreau, who were the literary leaders of that time, introduced a new way of thinking that implored the world around them to get in touch with their core and their sense of right and wrong. These writers, creators, doers, and thinkers knew where they stood, and had no fear of speaking their beliefs. Through their movement, transcendentalists re-wrote the rules of societal submission and worked toRead MoreEssay on Transcendentalism1619 Words   |  7 Pagesunderstood at all and that was part of the idea. Henry David Thoreau once stated about himself, â€Å"I should have told them at once that I was a transcendentalist. That would have been the shortest way of telling them that they would not understand my explanations† (Reuben 1). nbsp;nbsp;nbsp;nbsp;nbsp;Even the people that called themselves â€Å"transcendentalists† had only their own thoughts of what transcendentalism was, which in turn were based on the thoughts of others. So, transcendentalism is definedRead MoreThe True Transcendentalist: Thoreau and Emerson775 Words   |  3 Pagesbeen multiple different types of American literary movements. Like the Puritan which was a time of when people wrote personal poems, journals, and their personal diaries. The next is Enlightenment period was a time in which it was mostly about science and logic also it included political writings. Another wonderful literary movement is the Romanticism which was filled with emotion, individuality, and nature. But one of the greatest literary movements the one that will be focused on is transcendentalism

Friday, December 13, 2019

Bookmaster Free Essays

Bookmaster Case Case Study Questions MGMT357 Professor Janet Steinke March 10, 2013 Background The case bookmaster explains how Drew went to bookmaster to buy a book he wanted to enjoy reading. When Drew arrived at the bookstore and explained to the CRA what book he wanted. The CRA informed Drew that the book was instock and that there were actually two copies of the book on the shelf. We will write a custom essay sample on Bookmaster or any similar topic only for you Order Now However, when Drew and the CRA went to the shelf to get the book there were no copies available. Drew would have to drive to another store that was 15 miles away to get the book. The CRA then suggested to Drew to buy the ebook which was almost $20 cheaper. Drew would have to download the ebook on his computer since the Kindle and iPad’s were too costly for him at the time. Kindle an Ipad both have many restrictions on their work and try to prevent piracy to maximize profits. Case Questions 1. Each player in the above value chain makes money by creating value for the stakeholders. 2. 3. The ebook has many advantages and disadvantages. the first advantage is the development, marketing, and decreasing costs for eReaders. The second advantage is its easy accessible and can be read on any device if it’s an apple because they are linked together. The third advantage is that marketing the product is easier on line than in a book store. The first disadvantage is that the sale price is lower so the profit margin is relatively the same. The second disadvantage is that piracy is more common and the content is easier to duplicate. The third disadvantage is that competition is very high in the digital industry. The hard copy book also has many advantages. The first is that hardcopy books are easier to stay focused on because the web-surfing variable is eliminated. The second advantage is that you can jot down your thoughts while reading. The third advantage is hardcopy books are not subject to the failure of technology. Some disadvantages to hard copy books are as follows; The cost to make the books are high. Books are harder to carry around if you have more than a few with you. The third disadvantage is the costs of books are high. 4. The role of operations in the hardcopy value chain is to print books. The role of operations in ebooks is to produce digital content and to store the content. 5. The other issues that are important on critiquing both of these is the future. Where are books headed in the future? It is important to try and forecast whether ebooks or hardcopy books will be a thing of the past. How to cite Bookmaster, Essay examples

Thursday, December 5, 2019

What Is Social Work and Why Is It Needed free essay sample

Social work is a broad concept . It does not have a definite connotation. To a common man social work means philanthropy or charity. It can be defined according to a person’s outlook on social work. According to Sheppard, social work is the occupying space ‘between the mainstream and the marginal society’ (Sheppard, 2006). The social work profession promotes social change, problem-solving in human relationships, and the empowerment and liberation of people to enhance well-being. Utilising theories of human behaviour and social systems, social work intervenes at points where people interact with their environments. Principles of human rights and social justice are fundamental to social work (IFSW, 2000). O’Connor et al (2006, p 9) in their definition of social work and social care, on the ‘interaction between individuals and social arrangements’ highlighted the promotion of equitable relationships and the development of people’s power and control over their own lives. Zastro (2004), expresses the goal of social welfare as fulfilling ‘the social, financial, health and recreational requirements of all individuals in the society. We will write a custom essay sample on What Is Social Work and Why Is It Needed or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Solas, a cardinal value of social work practice is social justice. One of the main social constraints is poverty. The rich is getting richer and the poor is getting the poorer. The gap between the rich and poor not only persists, but continues to widen and the ideology justifying it has managed to be pervasive. Social workers are charged with the responsibility of bringing to public notice the values, attitudes, behaviours and social structures and economic imperatives that cause or contribute to the oppression of human welfare and rights. They are further charged with the duty to respond, with passion and hope, to human need wherever and however it is manifested, and to work towards the attainment of social justice for individuals, groups and communities in a local and global context. (Chenoweth McAuliffe, 2012, p. 16) According to Parton, a social worker, over the years acts as an advocate and mediator between those individuals, groups and communities who are actually or potentially excluded from the mainstream of society (Parton 2004). Sheafor and Horejsi (2008, pp. -5) consider that the primary purpose of social work should focus on the interconnectedness and interdependence of people and the power of social relationships that underpins a profession devoted to helping people improve the quality and effectiveness of those interactions and relationships- in other words to enhance their social functioning. The broad overview of the mission of social work and its core values complied by Reamer (1998) from North Americ an literature on social work values and ethics includes †¢Respect of persons †¢Valuing individuals’’ capacity for change Individual worth and dignity †¢Commitment to social change and social justice †¢Non-discrimination †¢Equal opportunities †¢Service to others †¢Providing individuals with the opportunities to realise their potential †¢Professional integrity †¢Professional competence †¢Client empowerment †¢Client self determination †¢Respect for diversity According to Chenoweth McAuliffe (2012), these values are focused on the individual and on the worker- client relationship with little recognition of structural factors such as poverty, racism that influence human service practice. The two distinct themes in social care are ‘traditional values’ which includes respect for persons, paternalism and protection, normalisation and social role valorisation, equality of opportunity, anti-discriminatory practice and partnership The ‘radical values’ includes citizenship, participation, community presence, equality, anti- oppressive practice, empowerment and user control. (Braye and Preston- shoot, 1995) Clark (2000) extends the argument by saying that social work values- a term he contends is problematic- should be about both social care nd social control, focussing on four key areas †¢The worth and uniqueness of every person †¢The entitlement to justice †¢The aspiration to freedom †¢The essentiality of community As mentioned above, social work is a complex and broad concept. The diverse and contradictory explanations on meaning and need for social work has been discussed in this essay from different viewpoints. It draws a cl ear picture on about the various need and importance of social work. It also underpinned the foundation of values and ethics in social work. REFERNCES Braye,S. Preston Shoot,M. (1995). Empowering practice in social care. Buckingham, UK: Open University Press. Clark, C. (2000). Social work ethics: Politics, principles and practice. Basingstoke, UK : Macmillan. Chenoweth, L. , McAuliffe, D. (2012). The road to social work human service practice (3rd ed. ). South Melbourne, Vic: Cengage Learning. O’Connor, I. , Hughes, M. ,Turney, D. ,Wilson,J. Setterland,D. (2006). Social work and social care practice (5th ed. ). London: Sage Parton, N. (2004). ‘Post-Theories for Practice: Challenging the Dogmas’, In L. Davis P. Leonard, (Eds. ); Social Work in a Corporate Era: Practices of Power and Resistance, (pp. 1-44), Ashgate, Burlington Vermont Sheafor, B. W. , Horejsi, C. R. (2008). Techniques and guidelines for social work practice (8th ed. ). Boston: Allyn Bacon Sheppard, M. (2006). Social work and social exclusion: The idea of practice. Aldershot, UK: Ashgate Solas, J. (2008). Social work and social justice: What are we fighting for? Australian Social Work, 61(2), 124-136. doi: 10. 1080/03124070801998384 Zastrow, C. (2004). Introduction to social work and social welfare. Belmont, CA: Brooks/Cole WEBLINKS International Federation of Social Workers http://www. ifsw. org